A few years ago I wrote a case study on my business doing $4k per month. That company has since crossed the $20 million dollar mark and folks that followed along and did are now doing a combined $250 million dollars per year! This is the updated version I’m sharing with you today. First, here are some folks that did this…
Elena built a 7 figure Remote Business
Wyatt is now over a million dollars a year
Combined revenue of folks that we taught this is now over $250 million dollars per year
So, if you’re tired of your job and want to start something in 2024, let’s go!
So what did all these people build?
Remote service business. Think dropshipping but instead of delivering a product you deliver a service. Right from your laptop from the comfort of you home.
Not sexy enough for most of you and that’s fine. But I have not found a more predictable path to building a million dollar business than this and I’ve built several successful businesses so far.
Home cleaning
Carpet cleaning
Home painting
Lawncare
Laundry pickup. I’ve also seen people do well with mobile car detailing, dog walking, and others.
Simple local services, but we’ll be doing NONE of the actual work! I’m going to assume home cleaning for simplicity for this guide, but you can interchange that with almost any local service you can imagine
WHY REMOTE HOME CLEANING SERVICES (AND OTHER HOME SERVICES)
Frankly, there is a TON of money to be made.
These are huge markets in terms of $$$. However, unlike regular e-commerce companies where you are competing with the best internet marketing people in the world, with local services you’re competing with just the people in your neighborhood, most of whom do not understand internet marketing at all.
And on top of this we come with a crazy advantage with online booking that 99% of the companies don’t have. Imagine a store that sells simple things but for some reason nobody in the industry allows you to purchase online. Well a bunch of us are changing that in cities all around the world, and crushing it.
And that’s why we have been able to take such a big chunk out of the industry so quickly. My goal is for this network to grow from $250 million a year to $1 billion in the next 5 years. I think it’s possible.
When you add all the companies up, it’s $250 million per year and most started less than 5 years ago.
WILL A REMOTE HOME CLEANING BUSINESS WORK FOR EVERYONE?
Nope. But if you have hustle and been trying to come up with “business ideas” or haven’t figured out that sexy mobile app you’ve been dreaming about, then read on for how to build the most annoying (yet fast growing company) you can imagine.
This isn’t just me saying this btw, the fastest growing Ycombinator company (before they jacked it up) was also a remote cleaning company.
OKAY ON TO THE HOME CLEANING/HOME SERVICES CASE STUDY: HERE’S HOW TO FINALLY START SOMETHING IN 2024
Before you get started: Try to do just do one thing per day, even if it’s just reading an article, or it will get overwhelming. This is going to be a slow steady candle burning, not a quick passionate flash fire that burns out. Here goes:
Jan 1st Do nothing.
Just chill, let the alcohol wear off, and relax. The next 30 days will be sick!!!
WATCH THIS INTRO VIDEO:
Jan 2nd: Choose Your Industry
Wake up, eat a good breakfast and get ready to crush 2024. Choose one, listed here in order of likelihood of success in my opinion: Home cleaning, carpet cleaning, home painting, lawncare, laundry. I’ve also seen people do well with mobile car detailing, dog walking, and others. Simple local services, but we’ll be doing NONE of the actual work! I’m going to assume home cleaning for simplicity for this guide, but you can interchange that with almost any local service you can imagine.
Jan 3rd: Use Yelp to check out the competition
Check out your competition on Yelp by searching for 1 star reviews. Goal is to not repeat the things your competition keeps getting wrong.
Jan 4th: Customer Service Mindset For Your Remote Home Cleaning Business.
Spend the day thinking about customer service and how you will add value to the industry. The goal is a long term successful business that does not repeat the issues your competitors have problems with.
Watch this video:
Jan 5th: How to Choose a Domain for Your Remote Home Cleaning Business.
I typically use this site for domain ideas. I like to create domains that have one keyword in the domain and then one sexy word for human beings. Example: Lawn Tribe. That way both Google and Humans understand what you’re offering.
Watch this video:
Jan 6th: How To Create A One Page Business for Your Remote Service Business
Plan the days of the 60 page business plan is over. Fill this bad boy out as a simple guide. We’ll come back to this as you get more information.
Jan 7th: How To Create Branding For Your Home Cleaning Business.
Good looking people get more breaks in life. Same for good looking websites. Launch with a good looking brand that looks more like a startup than an old school company. The goal is to have the most professional site in your industry in your city. Just spend the day googling around for your service in your city and looking at their websites.
Watch this video:
Jan 8th: Chillaxing Day.
Go for a run, or bullshit a bit on Reddit, or whatever you do to unwind. So far not much has happened, but next week things will start to ramp up and you’ll need a mental break.
Jan 9th: How To Set up Your Website for Your Home Cleaning Business
So we need to get a good looking site. Use Convertlabs.io for that, and keep it moving.
Bottom line is, I don’t launch any projects with ugly design.
Watch this video:
Jan 10th: How to Set up Copywriting for Your Home Cleaning Business:
You have to write engaging content for your website. For the top section make sure the customer knows where you do business: Things like “Premier Maid Service in Los Angeles” or “You Deserve a clean home in Nevada”. You get the gist. The goal is casual and fun copywriting for the entire site. Watch this video on.
Watch this video:
Jan 11th: How To Build Trust with Your Home Cleaning Business .
There are few little things we want to incorporate, that this video covers. Trust is the currency of the internet. We can’t build a successful company without certain trust factors on the site like human faces, trust icons, etc.
Watch this video:
Jan 12th: How To Set up a Booking Form for Your Remote Cleaning Business
We use convertlabs.io for this, get an account and get going it’s super easy to set up and be ready in like 30 minutes. You can set up your website theme with one click.
Watch this video:
Jan 13th: How to Set up Pricing for your home cleaning business.
We’re going for simple online booking, that’s one of our major competitive advantages, so keep in mind we have to have a pricing structure that works.
Watch this video:
Jan 14th: How to Handle Hiring for your Home Cleaning Business.
The goal here is to throw up ads to find service providers and have them fill out a form on your website that you can then use to follow up. You can use something like www.taskjoyy.com (my company) to have people apply on your website. You want to present a nice landing page that looks professional and taskjoyy helps with that.
Watch this video on hiring:
Jan 15th: Choosing the right people for your Home Services Business.
How to choose the right folks on craigslist and Indeed.
Watch this second video on hiring:
Jan 16th: Chill out!
Some good games on today if you’re a football fan. Take it easy and rest your brain if you can. Next week we start to line things up for launch.
Jan 17th: Setting up Marketing for Your Home Cleaning Business.
Here’s our marketing Channels and how we’ll be making money. There are a ton of places to get customers and we’ll show more in a few days, but for now, watch this video to start to get familiar with marketing channels:
Jan 18th: Problems and challenges.
This is the real world, so check this video out:
Updates and progress, watch this video:
Jan 19th: Social Proof
to the website and popups and email captures: https://innclusive.wistia.com/medias/nz3zly728z and this https://innclusive.wistia.com/medias/xb8vsfgnzn
Jan 20th: Set up live chat for your home services business
and other ways to contact youSet up live chat (Tawk.to is free and great) and consider a popup to capture emails. We use phone.com for phones but there are plenty of tools out there.
Jan 21st: Thumbtack for your home cleaning business.
We’re not launched yet but this will be important for us to figure out, out of the gate: Here is Dara’s first shot.
Jan 22nd: Thumbtack Day 2:
Thumbtack will be important for us for our early jobs, check out this video for more strategies
Thumbtack day 2:
Jan 23rd Thumbtack day 3, more strategies:
https://innclusive.wistia.com/medias/bu2slxojcf
Jan 24th: To do list and appraisal of marketing strategies
Jan 25th Adwords for your home cleaning business:
This is how we vnture into paid ads. This is not a Facebook ad play, we go where people are actively looking for our services. That’s Google and Yelp, not Facebook and Instagram. Watch this:
Jan 26th Adwords day 2: Deeper adwords strategies here:
Jan 27th: More on Yelp for your home cleaning business
depending on your city this is where a huge set of your jobs will come from. They’ll try to get you so proceed with caution, watch this video:
Jan 28th: Gift Cards, discount codes, etc.
Gift cards, discount codes, and other ecommerce tools. Just familiarize yourself online with techniques ecommerce folks use to increase conversions and grow revenue using ecommerce tools. Everything here you’ll get from convertlabs.io
Jan 29th: Get set up to take credit cards.
Sign up at stripe.com to get a stripe account. This will be the credit card processing company that allows your customers to book online with ease. We use stripe because it integrates perfectly with the booking form we’ll be using.
Jan 30th: Sign up at Convertlabs.io
This is going to be the software that runs the entire business, from booking form, to recurring bookings, to credit card integration, to customer database, the entire shebang. The booking form you get here you will add to your website with a simple copy and paste.
Jan 31st. Launch Day.
This is 1 month into 2024. And that’s how we build businesses. From idea to launch in 30 days. Last minute checks, convertlabs, integration, logo upload, business set up, contracts etc. but w GO!
Yep, it’s hard.
One month of hard work, but in 30 days you can start making money instead of dreaming about that fancy mobile app that you’ve been planning out for the last 2 years!
COSTS: Domain: $10
Convertlabs: $197 per month
Hosting, website, email templates: Included with convertlabs
Booking form, customer database: Free with convertlabs
From here on out if you can budget $300 per month for marketing it would be a win. (That’s like eating out money and cable/cell phone bill )
Core customers will come from: Yelp, Adwords, Thumbtack, Craigslist, local seo, and others. Will come back on February 1st to continue this if enough folks give it a shot.
BUILD SOMETHING IN 2024
At the end of the day build something! If not this, find something else. But there’s no excuse to be hanging out for years without working on something.
Makes no sense 🙂
Knowing you guys really well, I know there are a ton of excuses you’ve already created for why this won’t work. I wrote this: The Top 12 Wantrepreneur excuses on how to get past them.
And if you want to join us in on calls every day in January to do this in real time and get your questions answered etc. drop your email at the bottom of this page and we’ll reach out.
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If you want to join us every day in January 2024 to do this drop your email at the bottom of this page and let’s make it happen: https://launchin21days.com/