After quitting my finance job in 2012 I started building companies like a crazy person to secure my freedom.
Worked 12 years in accounting and finance and just wanted a way out. I started building companies on the weekend and at night hoping to find something that works.
I did. And it changed my life forever.
- I launched a remote cleaning company to millions.
- I launched a saas company to manage home services to millions in revenue.
- I grew a Twitter account to 20k Followers
- I reached $100,000/month and quit my job.
- And helped hundreds of other people find freedom as well.
This is my story from corporate America to freedom.
Estimated reading time: 4 min 33 sec
5 years of absolute failure
My entrepreneurship journey started in 2009 when started figuring out that affiliate marketing was a thing..
I tried everything from ebay affiliate marketing to building blog networks, to
I was initially inspired by this post by Shoemoney to show that affiliate marketing was real and you could make life changing money.
I wanted to have my freedom. And I was willing to try anything I could until I found a way out.
Building Websites for Cleaning Companies
I ended that decade thinking about building a VC backed startup but let that go and started to ask myself what I could do to change my life NOW!
I ended up offering to build a website for my home cleaner but realized I could probably build that into a company where I get customers and have my home cleaner serve those customers.
In 9 months, I hit $50k in monthly revenue.
More importantly I learned SEO, writing, marketing, customer acquisition, sales,and more.
And prepared me to build my first Saas company: Launch27
I fell in love with entrepreneurship
Ended up launching and growing a software company even though I can’t code.
In 3 years it was doing a few million dollars per year and ended up selling that company to a company called Fullsteam and started building ecommerce businesses.
I started posting on Reddit transparently. People enjoyed my posts and started building companies as well, and we ended up having multiple people build million dollar companies as well.
Back on the grind
After selling the software company for a couple million dollars (My first Saas exit), I took two years off and then got the energy to start building again.
So I started again: Build and Ship things and see what works. But this time, I applied some rules:
- No product businesses
- Only things that have recurring revenue
- Don’t get emotionally attached to things not working
In 2020 I ended up moving to Vegas and started to enjoy my life quite a bit more and living my new found freedom. Along the way I invited people to my home to teach them how to build real life changing businesses.
What’s Next: Building Things that I Need
Along the way I would build a ton of businesses but I slowed down to remind myself of this: Build Businesses That Matter. Build things that people actually need and your life changes forever.
Sales from my home cleaning service.
Money changes things
Life is quite a bit easier now then when I was growing up.
I have more confidence to build things, I’m more open to opportunities and life is much more enjoyable.
I’m free to travel and free to explore hobbies that I’ve long forgotten.
I play table tennis and write and build stuff every day.
What I’d tell myself if I started again:
- Find a reason: You need to be working towards something.
- Don’t fall in love with projects: Most things fail don’t get emotionally attached.
- Build boring things that people need
- Build first before overthinking: Overthinking kills dreams
See you on the next one.